I see colors everywhere- Benetton
During Milan Fashion Week Benetton tells a story of colour with an exhibit curated by Fabrica, held at
the Triennale Design Museum
From 24 to 28 September, United Colors of Benetton presented the exhibition I See Colors Everywhere at Milan's Triennale Design Museum. Visitors to the exhibit will be totally immersed in a story of colour, as told by garments from the new Spring-Summer collection and works by Fabrica, Benetton’s art and communications research center.
The first thing that comes to mind when talking about Benetton is colour, in all its expressions: the glittering knitwear that revolutionised fashion, the controversial campaigns that have promoted multiracialism, and, more generally, that inseparable bond with art and communication that has always been an integral part of the clothing brand's DNA.
The exhibition I See Colors Everywhere celebrated this heritage by presenting a broad spectrum of editorial and creative productions by Fabrica in a space where design, art and society encounter and enter into dialogue with each other.
The exhibit had been curated by a team of Fabrica designers, led by Sam Baron, and is divided into eight sections, each dedicated to a colour that will be explored and celebrated through videos, posters, music, photos, illustrations, objects, performances and interactive installations produced by Fabrica over the course of more than 20 years of activities.
There was pop art by American illustrator Andy Rementer and an installation by Giorgia Zanellato and Daniele Bortotto, a project on albinos by South African photographer Pieter Hugo and graphic works by Spanish designer Jaime Hayon and Ukrainian art director Anna Kulachek.
Moving through over 50 works, visitors chanced upon models who - in a manner inspired more by artistic performance than traditional fashion shows – “exhibited” garments from the United Colors of Benetton Spring-Summer 2018 collection.
The exhibition was accompanied by a magazine-catalogue, which provides an additional level of interpretation thanks to an editorial penned by Myriam Ben Salah, writer and curator of cultural programming at the Palais de Tokyo in Paris.
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About Benetton Group and United Colors of Benetton
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. Aresponsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation, the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. Thesevalues are reflected in the strong, dynamic personality of the brands United Colors of Benetton and Sisley.
About Fabrica
Fabrica is a communication research centre. It is based in Treviso, Italy, and is an integral part of Benetton Group. Established in 1994, every year Fabrica offers a one-year scholarship – which includes accommodation and a round-trip ticket to Italy – to a diverse group of researchers from around the world. The range of disciplines is equally diverse and includes design, visual communication, photography, interaction, video, music and journalism. Fabrica is based in a campus centred on a 17th-century villa restored and significantly expanded by renowned Japanese architect Tadao Ando.
